Why email marketing?
Email marketing is fast
Email marketing is fast in terms of production, delivery and response. Most of the production work is done just on your computer screen. Email messages are transmitted in minutes, you can launch your campaign, get results and make money even within hours of sending your emails.
Email marketing is inexpensive
Paper mailers, TV and other marketing channels carry a huge marketing cost. Email marketing costs less than a fraction of any other type of marketing programs.
Email marketing is effective
When done properly email marketing works well and presents staggering implications. When all aspects of email marketing including email opt-in list, copy, design are flawless, it yields good results and improves revenue drastically.
Email marketing is measurable
You cannot improve what you cannot measure. Email marketing is trackable, measurable and hence improvable. With such capabilities, each of your campaigns can be evaluated and tweaked for bettered performance.
Stats that prove the effectiveness of email marketing
- 47% of consumers who think email is a great way to find out about new products or promotions are willing to pay a premium for products that save them time and hassles. – Forrester Research analyst report
- Email delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it ( DMA ).
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E-mail marketing spending will reach $1.1 billion in 2010 from $885 million in 2005, growing at a compounded annual rate of 4.5%. (Jupiter Research)
- Acquisition e-mail spending, including newsletter sponsorship, append and co registration, will grow 4 percent annually from 2005 to 2010 to $518 million. (DM news)
Are you looking for consistent, result oriented email campaigns to drive your sales? Contact us now |
