What is permission based email marketing?
Sending email marketing messages to only a list of people that have asked to receive promotional messages or otherwise opted to be a part of a company's communications is called permission based email marketing.
Law requires that all marketing done via email channel should be permission based.
Why permission based email marketing
Permission based email marketing can:
- Deliver highly relevant messages to the right audience
- Enhance lead generation
- Build trust and brand affinity
- Drive sales
Disadvantages of unsolicited email marketing
Driving your email marketing campaign on a run-of-the-mill email list is easy. But results from such unsolicited email promotions can ruin your reputation, diminish your brand value and cause to blacklist your business. Using unproductive email addresses also carry the risk of getting you caught in costly lawsuits and losing your ISP.re
Simple tips to build your own opt-in lists
- Place convenient sign-up requests on your website
- Offer incentives for sign ups
- Hand out sign-in forms at public forums and conferences
- Train sales and customer service personnel to acquire permission
Fast, easy, effective and affordable ways to permission based email marketing
We provide the following to assist you with permission based email marketing:
- Prepackaged opt-in email marketing lists
- Custom list building services for niche campaigns
- Appending email addresses to your postal files
Do you need assistance with stress free email marketing campaigns? Contact us now |
