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A recent survey says that 74% of small and large companies in United States use email as their main channel of marketing communication. It is because of the e-mail’s capability to deliver information to an extensive range of exact, potential customers at a reasonably low cost.
Several organizations facing problems with their postal direct mailing and marketing strategies have adopted email marketing and have noticed a striking reformation. High message deliverability, increased retention, hiked up lead generation, high returns on investment and amplified revenue are some of the very obvious changes reported.
Here are some success stories of various industries like manufacturing, information technology, accounting, marketing and publishing firms who used email marketing to bring their business back to the right track. |
