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Frequently Asked Questions

The more informed you are prior to selecting an email appending company, the better your results will be and you will have a better appending experience. Here are a series of questions people ask frequently.

What is email appending and how does the process work?
How long is an email address valid?
How do we know these are the right email addresses?
What is an opt-out message?
Should I send the opt-out message or should I have the vendor do this as part of the service?
What about privacy?
What is the average opt-out rate?
How long does the append process typically take?
What is your deliverability guarantee?

What is email appending and how does the process work?

Email appending is a comprehensive process that matches your existing customer file of names and physical addresses to a master database, and upon matching adds accurate and deliverable email addresses. EmailAppenders does this by matching information contained in a client file with that in various ISP subscriber databases of more than 80 million corporate domain email topology. The result is an email database containing name, postal address and email fields.

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How long is an email address valid?

This, of course, varies on a case-by-case basis. However, it is generally expected that an email database of customers will show 1-2% turnover from each month as people change jobs, move or switch internet providers. This is a great reason to make sure your append provider has data that is timely and that they offer a substitute contacts for any bounces that occur on your first blast.

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How do we know these are the right email addresses?

The appended email addresses are thoroughly checked before delivery through our advanced email verification tool.

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What is an opt-out message?

When you have your data appended, many vendors offer you the opportunity for an additional fee to send an opt-out message. This is a message to the list of email addresses they successfully match for you, which announces that you would like to communicate, send special offers, update your audience via email. The email includes an easy to execute method for the recipient to opt-out if they choose. Some companies prefer to have the vendor send this message. Some companies prefer to send this message themselves and some companies prefer not to send an opt-out rather. If you don't send an opt-out message it is highly advised that you include a method for people to remove themselves from your email list on any communication you send to them.
Here are some examples of opt-out messages

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Should I send the opt-out message or should I have the vendor do this as part of the service?

This depends on your objectives. If you objective is to maintain the highest number of successful appends, it's recommended that your company or organization handle the opt-out message. Sending the opt-out message from your company or organization yields a lower opt-out rate because the recipient sees the email is coming from a company they are familiar with. When your append vendor sends a message "on your behalf" it can sometimes be misconstrued as spam and yield a higher opt-out rate.
If however, your objective is to have the safest list and you don't mind paying extra money for the opt-out process, then having the append company do your opt-out message can be the solution.

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What about privacy?

In order to append a database it is required by all reputed append companies that the list be of your customers. These should not be strangers who have never heard from you. The append process is about opening a new line of communication with that group that is more efficient and cost effective. As a company or organization with a relationship, you have the right to ethically contact them in a manner that protects their privacy.
It is not advised that you sell your appended list or breach your customer's privacy by sharing this data with other companies that do not have an existing relationship with your customers.

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What is the average opt-out rate?

When you send an opt-out message the resulting opt-outs will depend on the how well you've established a relationship is with your customer database. How the message is constructed. Click here to see some examples of well-worded opt-out email messages.
The average opt-out rate on an opt-out mailing ranges from 2-4%

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How long does the append process typically take?

Depending on the vendor you use and whether you require them to run an opt-out message the time varies. For a straight append with no opt-out message, the process generally takes 7 to 10 business days. If you're in a hurry this can often be reduced to a couple of days using our Rush process. If your append project requires the vendor to send an opt-out message, this can add approximately 2 additional weeks to the process.

What is your deliverability guarantee?

The successful completion of any marketing project greatly depends on the precision of the target list used. EmailAppenders aims at fulfilling your marketing goals by maintaining the lists refurbished. We strictly follow quality measures to stay high up on the industry standards.

However, lists are subject to change due to numerous reasons like people moving homes, changing jobs, changing emails, etc. Hence, we take assistance of the USPS' National Change of Address (NCOA), the Postal-approved address standardization software and Email change of Address (ECOA) files to update and manage the lists.

Our postal lists are powered by a deliverability ratio of 92%. With up to 82% deliverability of telephone lists and 84% deliverability of email list, EmailAppenders deliverability guarantees are the best in the industry. Additional records will be provided if the delivery minimum is not met.

Under almost any circumstances, we will not provide the additional records after 14 days have passed from the order date.

We are confident that you are happy with our deliverability guarantee. However, should any aspect of our lists disappoint you, please email us at info@emailappenders.com

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For more details please call 800-787-4213 and one of our representatives will be more than happy to assist you.
EmailAppenders
2753 Broadway, # 178
New York, NY 10025
Main 800-787-4213

Process Demo :

Animated Process Demo: Check the email appending animated process demo, which briefly explains our four-step process for appending permission based active emails.