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Use keywords that work
Enhancing your website with relevant keywords associated
with your business is paramount to search engine marketing.
Optimize your web page with two to four keywords rather
than targeting on single key word. Before you embark, find
the phrases and words using key word search tools such as
google adwords, wordtracker
etc. to find relevant terms that provide organic traffic
to your site and help to converting visitors to clients
Foster link popularity
Articles, reports and new trends make your site content rich and immediately associate your site to provide that extra information. Request other site managers of non-competitive sties to swap links with your site. Mutual link exchange adds value to the popularity of your site. Valuable information supplied in your site can foster more credible links to your site and consequently get more traffic from other sites. Submitting your site to relevant directories and effective link building programs can improve your online visibility . Avoid heavy HTML pages
Light web pages make it easy for search engines to scroll and to index it. At the time of web page construction, ensure to use less HTML coding and to keep the overall weight of the page around 50KB. Heavy graphics and flash element that takes the page size over 100KB is not recommended size. Apart from the time it takes to open, search engines takes time to retrieve you side do you heavy size. Avoid using frames
Unless warranted, it's better to avoid using frames for your web pages. Frames may hinder the required search engine ranking and user experience. Though opinions differ on using frames, the commonplace logic goes to point it detrimental to page rankings as most search engine robots can't follow the links between frames. Avoid excessive use of PDF documents
PDF documents help you to publish your content and easy to upload in your site but avoid excessive use of PDf files to display your content. A recommended way is to publish a main heading of the PDF along with the brief outline contained in it. This enables search engines to pick your content easily from the indexed files. Provide quality content
Accuracy of information, quality content, apt use of key words, and descriptive heading brings clarity, usefulness to your website visitor. Search engine spiders look for text not the fancy graphics splattered over your site. Conclusion Optimizing your website to bring forth more visitors from search engines require long term and continuous thought and action. The trade-off for optimizing your websites for visitors and for search engines must be to draw quality visitors and to encourage more business to your business. Thus the challenge lies in creating a website that users can immediately spot from searches and to be upfront on usability. |
